On May 17, 2016, ATB Financial celebrated being a key part of Apple Pay’s expansion in Canada by telling the story of Alberta in a never-before-seen building projection. Viewers experienced Alberta in a thrilling nine-minute movie that transformed ATB Place into a shining 4K screen powered by 80,000 lumens of ATB’s love for this province. (For context, a good flashlight has 200 lumens.) We asked ourselves how best to introduce the people of Apple Pay to the people of Alberta. The answer came in 17 short stories.
Aerial cinematography provided by Gruvpix, all editing done by ATB creative services.